Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag, are documents of product (often branded with a logo) accustomed in marketing and communication programs. They are given away to promote a corporation, corporate image, brand, or event. These articles are generally imprinted with a company's dub, logo or slogan, and given away at trade shows, conferences, and as fraction of guerrilla marketing campaigns.
Promotional merchandise
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